Proven Tips For Successful Mobile Marketing

Mobile marketing is one great way to target a whole new group of people to market your product. It is a fact that just roughly everybody owns some sort of mobile device today. As business owners, there is the need for you to diversify your target market. And that includes mobile users. Sure, though these users have wants and needs and would want an easy way to grab those in just one click.

However, before delving into mobile marketing efforts, you must know the basic tips to make it work for your business.

You need to comprehend what your consumer wants in order to market them through mobile formats.
Mobile marketing is not the notion of “saying more with less” when it proceeds to your promotional content.You cannot have dull product and landing pages here that go on and on, since it’s not saying anything helpful. Mobile marketing progress can best be achieved when you provide your content clean and clear.
Wait for results for your first mobile marketing campaign before beginning a second one.
Try out as many mobile devices as possible and ask your customers for feedback about their usage experiences.
When you call or text someone, remember that they are “people” and deserve to be treated well.
If you aspire to be successful in your mobile marketing, you must adapt changes gradually. Always be up for even a little tweak in your programs but remember to study and know it well.
Though mobile marketing has been proven to be an effective way to connect with your customers, there is still a necessity for it to be capable of working on multiple platforms. Note that if your marketing efforts don’t work on all the popular devices, you could lose customers.
Before applying mobile marketing, techniques do some research if your target audience can appreciate it. Know what your target audience responds to before you spend lots of money on mobile marketing. Are they more likely to use a mobile phone than desktops? What is the main type of operating systems do their phones?
Make sure your content is timely and purposeful. The idea of adding mobile marketing to your marketing strategies might excite you, but you must create content that fills the need to. The information and products content that you put out needs to speak to your potential customers’ problems. If it is appropriate, they will contact you.
As more and more people own mobile devices, the demand for mobile marketing will increase. Pretty soon most people will have a mobile phone, making mobile marketing a highly profitable way to promote products and services.

By using the these points, you will be ahead of your competition and will be in the right place to effectively improve your products through this new form of marketing. Just another reminder, your business shouldn’t be based solely on mobile marketing this is just one way to promote and gain more audience. But as proven right, mobile marketing is one best way to market in this current phase. Happy marketing!

Top 5 Marketing Tools you can use for your WordPress Website

A website’s content goes into the market to return with customers. Here we have provide top 5 marketing tools to use for a wordpress website.

These top 5 marketing tools make that return:-

1. Google Analytics

Google invented analytics for tracking and reporting traffic. This premium service is free offering a freemium. Words used to search are the key to unlocking a market’s true potential. Such words became keywords upon which WordPressw design is based on in a website’s construct.

You can integrate Google Analytics via an embedding code into your WordPress website, a sure way of knowing what, when and how a customer is behaving bringing the market to you.

2. WordPress SEO by Yoast

From your screen you can understand your customers’ behavior through WordPress SEO. This tool helps you fine tune your website through technical optimization. Simply put, it helps you write better content.

Your website with WordPress SEO is an outsourced hand tracking those little things so that you can concentrate on what’s important: your customers. From meta tags to Breadcrumbs and permalink management, this is a one-stop shop for curating content.

3. MailChimp

After optimizing your content, it’s time to tell the world, a big beautiful world of your customers either next door or miles apart. Its communications evoke reactions from your customers asking them to come back for more.

The first two tools are like an incoming call. MailChimp’s WordPress plugin is an outgoing call on an email platform reporting back through the same freemium. It bridges the gap between WordPress and a business owner.

4. Socialmetrix

A single response from a customer signals engagement with more of what you can do. Engaging customers on various social media platforms is a tested and proven method of keeping in touch with your customers.

As and when your business grows, so will your customer base. A WordPress website shouldn’t lose itself in a maze. This is where Socialmetrix helps. It will do what Google Analytics did for traffic, for social media reach.

5. Zapier and Revive Old Post

A singularity in bringing customers to and engaging them is what the above four tools do. When your website grows exponentially Zapier does that primitive job of taking care of cross app traffic just like you did in those days.

Revive Old Post is a nostalgic exponent of reminding your long stood customers and you how old days have been. Now that your customers have grown reviving old posts keeps them closer to you.

Market is out there and these 5 marketing tools bring it onscreen to you. Your WordPress plugins and website design is a story of trying, experimenting, results and experiences moving on further and farther. It all starts with pressing the right words into the right places.

It Takes a Marketing Mix to Grow Your Aesthetic Practice

Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Clinicians in core and non-core specialties, as well as corporations, want to capitalize on the growing demand for cosmetic enhancement. This means patients have more choices now than ever. So what would make them come to you and stay with you? It begins with marketing.

Various marketing methods exist. No one method works all the time, and all the methods work some of the time. Therefore, you need to develop the right marketing mix, which is defined as the methods you use to promote your services and products. This consists of using different long- and short-term messages and avenues, until you get the results you’re looking for. The methods must work synergistically.

Marketing your aesthetic practice starts with defining your preferred patients. You then have to be where they are consistently so that when they’re ready for cosmetic enhancements, they think of you—not your competitor.

Defining Your Preferred Patient

When it comes to your patients, keep in mind the importance of target marketing. You’ve probably heard the saying, “You can’t be everything to everybody.” There’s great truth to that. So cater to the group you consider your perfect patients. Learn their demographics and needs. This is important because only a certain percentage of the population will purchase cosmetic enhancement procedures, products or treatments. By promoting your marketing efforts to the right niche market, you’ll be more productive. You won’t waste your effort, time or money by throwing out your message to just anyone.

Individualized Marketing

Marketing strategies are also becoming more individually oriented. Using a sophisticated software program, practices can develop a database that allows them to individually approach prospective and existing patients. This approach provides a solution to a specific concern they may have and relays that information in the format the patient wants to receive that information. An example is the cosmetic patient who has had a wrinkle filler treatment from you and who has agreed to receive email messages from your office so you send his/her your e-newsletter tellimg them about the latest FDA-approved wrinkle filler that lasts longer. Successful practices realize relationship marketing is much more important than transaction marketing. Therefore, keeping current patients is more important, and cheaper, than trying to attract new ones.

Long-term strategies build your brand awareness and your practice. Short-term strategies create a temporary, immediate revenue boost by giving patients an incentive to purchase now. By implementing long- and short-term marketing strategies, you can gain immediate revenues while building your reputation and practice.

Long-Term Strategies

Branding. Thisis your image. It’s everything patients see, hear or read about you from your advertising, public relations, printed materials, office, staff or any other detail about you and your practice. It’s the “feeling” patients get about you. Take an objective look at every detail of your practice to make sure you’re giving out the right message to your prospective and current patients.

Internal Image. Be sure your office ambience is inviting, comfortable and clean. If you haven’t updated your practice in three years, it’s time to paint and redecorate with new colors and textures. Include soft lighting, music and art to portray your aesthetic interest. This is also a good place to show off your work. Display your credentials, testimonials and photo albums so patients feel as if they know you even before you’ve met.

And be sure your staff is friendly, professional and caring to every patient, every time. Nothing is more important than patient relations, and a great staff is crucial to your success. Be sure they’re properly trained on your procedures, credentials and patient relations. Hold regular staff meetings so everyone is on the same page, and offer them complementary procedures so they can relay first-hand experience to your patients.

In addition, look at your patients’ experiences from their point of view. Be sure there’s a smooth transition from each step in the patient flow process. This includes greeting patients, ushering them into an exam room, having them speak first with the staff, then the doctor, then back to the staff to discuss next steps. It takes training and conscientiousness on everyone’s part to make this smooth and effortless.

External image. To ensure your message is on target, review your current advertisements and other high-profile projects, such as your Web site and public relations efforts. Be sure it portrays you as the expert in your field and the No. 1 choice for them. Moreover, make sure your photo and contact information are up to date. Have your Web site URL address printed on everything—brochures and patient information packets–so people can easily find you on the Internet. All of these tools help, or hurt, the image you’re trying to portray. So be sure they’re top quality, positioning you as successful and experienced.

Public relations. You want to establish yourself as the industry expert who knows the latest technology and procedures. However, keep in mind that public relations can be time-consuming and costly if you go through a PR agency. It can take months to get any coverage, but it can pay off. Not only can good PR bring you new patients, but it also can reinforce your patients’ decision to choose you and stay with you.

Community Outreach. Getting involved in your community can give you tremendous exposure. Every community has its “movers and shakers,” so get to know them by attending their events and offering to speak. Get involved in local charities and fundraising events by offering gift baskets and other support. You can get some great PR out of it and be seen as caring and committed to your community.

Speaking Opportunities. Offer to speak in your community, as well as at your industry medical meetings and your local media on topics you know well. This will help brand you as “the go-to” physician in your specialty. Prepare an informational media packet that includes any articles you’ve written, past PR you’ve received, your credentials, your photo and anything else that sets you apart from your competition.

Search Engine Optimization. Internet marketing and pay-per-click search engines are another way to become visible to new patients. To get the Internet exposure you want, use professionals who understand the intrinsic world of meta tags and page positioning. This is the opposite of what you would normally do in marketing, which is to determine your target market and then communicate with them.

With Internet marketing, you’re displaying your practice and then learning who’s interested and what they’re interested in. Because this large net is being thrown out about your practice, you may need to sift through those just surfing the Internet vs. those who are truly serious about considering your services. You want to review your Website performance monthly reports to see how many hits you are getting and you also want to review the email messages you get directly from your Website from your “Contact Us” link. If you are getting too many “tire-kickers” and not enough qualified leads, you may want to set up an automatic response to answer general questions about you and your practice and then have the prospective patient call your office to schedule a consultation.

Mass Media. Youcannot enter this marketing arena lightly, whether it’s print, television, radio or cable TV. It takes substantial time, resources and patience to see this marketing channel work for you. A typical American sees more than 3,000 messages a day. Therefore, your message must talk to that perfect patient who’s ready to listen. That takes creativity, repetition and persistence. If you want the telephone to ring, you must offer an irresistible special patients can’t refuse. If your goal is to build your brand awareness, you need a tastefully crafted message that explains why you’re the best.
Short-Term Strategies

Start with Your Current Patients. While you’re waiting for your long-term marketing strategies to take hold, implement some “fast-acting” marketing projects that give you revenues now. Start with your current patient base. They already know and trust you. Therefore, they’re much more apt to respond to your marketing efforts. So use the marketing mix to cross-promote comparable procedures and treatments and encourage patient referrals.

If your patient is interested in photorejuvenation, there’s a good chance she’s also interested in vein therapy, soft tissue augmentation and medical-strength retail products. Be sure to check with your individual society by-laws to learn the dos and don’ts of marketing your services. Depending on the specialty, it can be either products or services.

Newsletter. Send a quarterly newsletter to your database to educate them on the latest news in the cosmetic enhancement world. You also may want to include a special offer.

Direct Mail. Work with your vendors to sponsor a comarketed piece that promotes yourself and them. Vendors are usually happy to help you promote their products and services, and they can help you offset your marketing costs.

Internet Marketing. Have a graphic designer create an html message with a special offer that can be e-mailed to your patient database monthly. Be sure you have permission to send e-mail to your patients, and they must be able to opt out if they want. This is, by far, the cheapest and fastest way to communicate with your patients. It’s well worth the time to collect e-mails at every opportunity. Make the messages short and newsworthy so patients look forward to the next one.
Word-of-mouth Referral Program. Offer some incentive for your patients to refer friends or family. The best referrals will come from satisfied patients who were treated well and got a great result. Thank them with a personal phone call and/or note each time they send someone to your practice. VIP Cards. Americans love frequent buyer programs. So take care of patients who regularly see you for cosmetic enhancement. They will want, and perhaps even expect, some incentive for being loyal to your practice. Talk with your vendors, since they may be able to help you with a VIP program. For example, the manufacturers of Botox® Cosmetic and Restylane® offer a frequent user VIP card that offers a discount on your next treatment. Gift Certificates. Be sure to display eye-catching gift certificates your patients will see. If they’re happy with your services, they’ll buy them for friends, family and colleagues. In-House Events. Invite your patients and their friends, as well as neighboring spas, salons and retail shop personnel, to your office for an evening of education. Present what’s new in cosmetic enhancement and sell products.

Tracking Results

Make sure your staff asks every new patient how they heard of the physician. They must know how patients are finding their way to your office. The easiest way to track results is a log near the telephones to remind the receptionist to ask. She can then enter that information into a software program. You’ll be able to pull up reports periodically to track trends and marketing results. You also can code your ads, use a special telephone line or have them present a coupon for the special price you mentioned in your ad.

Remember, it takes different messages and different avenues to connect with your preferred target market. If aesthetic patients aren’t ready today for your services, they will be three, six, nine months from now. Be sure you’re there to address their needs.

How To Grow From A Manager In Direct Marketing To An Outstanding Leader

Some believe that great managers are also greater leaders. They may not set the strategy for the firm, but they certainly lead their team making them into more polished, experienced and developed managers and leaders within their own networks being successful with their direct marketing.

Therefore, this article will highlight a few leadership qualities that all upcoming managers in direct marketing should aspire to. Hopefully you will find that you already have and practice many of these qualities.

Practise what you preach

As a leader you should ensure that you conduct yourself in the same manner as you would expect your team members to do so. If you want your team to arrive on time for presentation meetings, show respect for one another, you should do the same. If you don’t follow the values and principles that you set out for your direct marketing team, they won’t take them seriously and almost certainly won’t adhere to them and incorporate them into their personal lives and corporate operations. In other words, be a leading role model.

Have and demonstrate integrity

A good leader will possess a high level of integrity and will be a trusted advisor to their personal network. Ensure that this quality is apparent in your dealings as you do your daily direct marketing.

Gain and retain trust with your network members

Be honest with your network members, gain and then maintain their trust within you. When it comes to direct marketing… don’t bluff and certainly don’t lie. If you break the trust of your team members you will lose their respect. This may not manifest itself in day to day conversations and catch-ups but the relationships you have will be weakened and your ability to lead the team when times are tough will be that much harder.

Trust the members of your network

You will benefit as a leader if you can clearly demonstrate that you trust your members within your network. When you set a task or goal trust them to complete it correctly and on time. Give them the space to grow as individual leaders themselves by allowing them to ‘mature’ in direct marketing.

Communicate effectively with your network

When communication lines break down or where directives given are unclear or incoherent team members will lose both trust and respect for you. Don’t let all the good work of developing relationships go to waste by sitting in your ivory tower and assuming all is well on the front-line. The best communicators are also the best leaders and in many cases they progress high up the corporate ladder. Use the skill of communication regularly and check in with your team members that the frequency of communications along with the clarity and content within them is right to meet their personal needs (as part of the team) within their direct marketing.

Show personal interest in team members

Great direct marketing leaders ensure that they take time out of their own hectic daily schedules to experience and learn about the pressures, issues and concerns of their team members. If possible, by shadowing a network member for a few hours or by reviewing with them one or two of the processes that they see as most ineffective you will very quickly begin to understand some of the issues or personal challenges facing them.

By the virtue of the fact that you as leader might have more experience in direct marketing, and know how their role and function interrelates to other members of direct marketing, you are more than likely able to propose some solutions to their personal problems and challenges. At the very least you should be able to demonstrate understanding and empathy. So get out there, spend some time with your network members and show an interest in their everyday personal and working lives. They are sure to respond well.

Caution: if you are going to review some of your team member’s operations and processes, communicate clearly the reason for doing so. Without an upfront update this network member may misinterpret your actions as being a review of their personal effectiveness and capabilities in their personal direct marketing efforts and take it personal.

Use your personal emotional intelligence

Different people need to be led in different ways and the same person needs to be led different ways at different times. If you can determine how to effectively lead your network members, taking into account the personalities of the individuals you are leading, the mood in their personal household, and their current direct marketing business’s environment, your team members, including yourself, will perform to a much higher level than someone who treats everyone the same way all the time.

Download this free eBook and get more real advice how to grow from a manager to an outstanding leader in direct marketing for your growing network.

PS: By registering a free account with the Global Network you will have instant free access to our Leader’s Library filled with more free training material in the form of eBooks and Audio Books, presentations and interviews from some of the best entrepreneurs and mentors of our age, willing to excel you to your personal success. Or if you need any more assistance feel free to contact me directly.

Direct Marketing – My List is Exhausted

Do you remember when you first joined your Direct Marketing business? There were two things that you were asked to do right off the bat – develop your “why” and your “list.” In fact, the list is probably the one thing that your sponsored harped on you the most. I know that when my sponsor did a 3 way with me and a new distributor she recued that question until she got the answer she wanted. In fact, she would ask it several different ways.

Have you started your list yet?
Who’s on your list?
Have you added your friends and family to the list?
Who’s on your chicken list?
Have you looked at your Facebook friends? Are there any there we can connect to?
And so on

Two of those that I sponsored shut her down emphatically. In fact, one even hung up on her. To be honest, this is what she was taught to do and it did not help in deepen relationships, which is a whole other topic.

Let’s just say that you did develop a list and it was humongous. You thought you had enough people to take you to the top of the compensation plan. You are calling, emailing, private messaging, and talking face-to-face with the people on the list. You are now up in rank a couple of levels and you are finished with the list. What now? You don’t know anyone else and no one off the list is referring you to their friends and family. You are bemoaning your situation and thinking there is no one else in the universe who you can sponsor. Bunk – is what I say to this! (Actually, the word is probably stronger than that but let’s keep this “G” rated.)

Just to let you know – there are thousands of ways to find the right tribe for you and your direct marketing business. There is always a “next” person. In fact, David Moses of Zija said during a training that the key to building a successful direct marketing business is building your foundation. The foundation is made up of wholesale product buyers. Not everyone you know is going to build a business and everyone can buy and use the programs to their benefit. Is that a novel approach? I want to tag onto that to say that whether they are product buyers or business builders, it is still vital and critical to build deep relationships with your “team.” It is just as important to retain your buyers as it is your working representative. Leadership is still the key to success!

Let me give you a creative strategy to get you over your funk about not having anyone on your list or not knowing where to go to find your tribe. A wise woman named Julie Foucht gave me this idea at an event. Go to the Mall! Preferably go when there are people there.

Now walk through the mall and find 100 people who say “No” to you and your opportunity. The quicker they say “no,” the quicker you can move on to the “Next” person. When you get to 100, you can go home. What might happen if you do this?

You might meet 100 people who all say “No!” (Maybe even H**l No).
You might meet someone who says “no” and I know someone who I can refer you to.
You might meet someone who says “Interesting and not right now. Could you follow up with me say in a week, a month, a year?”
You might meet someone who says “Yes, I would like to hear more about this company.”

How would you feel after this experience? First, it might get you out of a funk that you can’t do this business. It might help you with your fear of approaching strangers and talking about the products and/or the business. It might help you to understand that there are vast numbers of people who have never heard of your company much less have been a part of it or have said “no” to it. You might even have several new clients who can refer you to their “lists.”

When you have blinders on your eyes and you only see one way of getting it done, you will stumble, possibly give up and quit, and you will never realize the vision you have created for your future. Do you want that big, bold, vibrant vision that you can see, hear, taste, smell and feel or do you want to stay mired in the mud of disappointment? I know I want to chart my course with the stars keeping the feet well grounded.

Take the blinders off – see what is possible to achieve.

Something else I have learned as a business woman is to ask for what you want. If you loved what you just read, this content is not for free. As a form of payment, I am asking you to comment or share this on Facebook or tweet about it on Twitter.

4 Marketing Mistakes to Avoid

Is Your marketing campaign a black-hole?

The method by which you inform people about your products directly affects on how people view your product, business, and future marketing efforts. Poorly considered marketing efforts can have haunting consequences for your business. A careful hand cannot be overemphasized.

Several years ago, Timothy’s Coffee launched a marketing campaign to promote it’s new coffee product. In an attempt to create more awareness about their coffee, they broadcasted an advertisement on various social media sites offering a coupon or free samples of their coffee. However, the company failed to account for the impact of their offer and the power of social media. Three days after launching the campaign, Timothy’s depleted their supply of free K-cup coffee packs. After attempting to clean-up the mistake by re-offering the product on a first come first serve basis, Timothy’s ended up resorting to posting apology videos and offers of free coupons in the mail. The backlash from social media was almost as colossal as it’s response to the initial campaign.

When it comes to running a marketing campaign, a businesses cannot be too careful. Poorly considered advertising campaigns can quickly ruin a business’s reputation and can be a haunting memory for years. Here, we will see how you can avoid the mistakes other businesses have made.

INCONSISTENT EXPERIENCES

Have you ever visited a website that had links that didn’t work or products that weren’t available? Although vast numbers of businesses market their products and services online, too often their “up-keep” of these sources falls short. Email marketing is a useful method of educating your customers about your products or services. Offering coupons is another tactic useful for attracting customers. However, if the emails you send out carry information on products that will expire quickly, or if your coupons are no longer available, customers who follow these links only to be led to a dead-end web page will quickly get discouraged. Market teams should routinely walk through customer acquisition and engagement channels to see if there are any flaws in the process which could frustrate and discourage customers from visiting your website.

OVER-AGGRESSIVE EMAILING

Emailing can be an effective and cost-efficient method of advertising. Statistics actually show that email marketing for mid-sized businesses has a 246 percent return on investments. However, caution and moderation should be considered when sending out these emails. If you send out your emails to mass numbers of customers without considering the various market segments and groups of people in your target audience, your email recipients could begin marking your emails as spam. If large numbers of your emails are marked as spam, your email provider could temporarily or permanently disable your email account. According to complainmonitor.com “The industry standard for an acceptable percentage of complaints per email campaign is less than 0.02%.” Thus, the importance of sending out emails that hold useful information to your target audience (and not over-selling your company) should be emphasized.

BREAKING PROMISES

Coming up with an effective company promise or slogan is not difficult. However, consistently following through with this promise can be a challenge for some companies. Companies who offer promises and raise expectations of their customers only to disappoint will quickly develop a reputation for themselves.

OPERATING A CAMPAIGN BASED ON BAD DATA

Data that you gather about your customers holds high importance when you are designing your promotions. If this data is wrong, you may end up spending large amounts of company money with little results from consumers and a low ROI. According to Econsultancy, inaccurate data affects 88% of companies with an average company losing 12 percent of its revenue.

Data is usually gathered from control groups. Within these control groups, some data will show that certain promotions drive encourage positive consumer engagement and high returns on investments. Often companies will push to create promotions that appeal to these groups of consumers and will lose focus on other groups. However, some companies have found that although the data shows high engagement among certain groups of consumers, the audience’s willingness to convert and actually make purchases is very low. Thus, the idea of not putting all your eggs in one basket applies to the world of advertising campaigns.

A marketing campaign that is conducted in the wrong way can have complete opposite effects from it’s intended purpose. The results can last for years financially and in the minds of your customers. Companies that play out their campaigns carefully/properly become the winners.

6 Excellent Marketing Techniques for 2016

People hate advertising.

Unless they are talking about Superbowl ads, advertisements usually receive bad ratings. What if you could offer people your product/company information without being rejected? As more consumers are bombarded with advertisements, some creative business minds have designed creative marketing techniques that are less offensive to the public. Is your company utilizing any of these techniques?

1. CONTENT MARKETING

In the recent 2 years, companies have increasingly been turning to content marketing to create awareness of their businesses. Content marketing is often found to be an effective method of advertising because the company is giving the customer some useful information that can help and benefit the viewer in some way. It is less likely to be rejected because the content does not look like an advertisement. Examples of content marketing include:

*Infographs (maps or charts that display some useful information)
*Online articles
*Interesting/funny videos (the main content may not focus on the company, but on another idea)
*Email newsletters

Another advantage of content marketing is that it’s usually free. Many companies offer their publications on social networking sites, emails, or search engines; if the information is interesting enough, people will read and perhaps share the information with others. Thus, if done in the right way, this method of communicating with people about your product can be very effective and cheap.

2. SEOs & SEMs

Search Engine Marketing (Search Engine Marketing) is placing information about your company/products on popular search engine sites such as Google, Bing, or Yahoo. These ad placements often are effective in driving traffic to your products or services, because the content of your advertisement can be optimized to be viewed by customers who perform searches related to the content of your ad. These ad placements are not free, but the number of visitors who can access your ad is often large. (Below, we can see the number of the number of active users on the 5 most popular search engines in the world.) Search engine optimization (SEOs) are a little different from SEMs. Each search engine has search results that are ranked in an order that lists the web pages, videos, or content which the search engine considers most relevant to the particular search results. Each website has its own standards for which web pages will be listed on the first page of the search engine results. Different companies have different strategies for increasing their chances of having their information placed on the first page of the search results. Some modify their HTML codes and the website content (they try to make the website appeal more to possible popular searches.) sOME place certain keywords a certain number of times in their website to increase their prioritized search chances. Other SEOs work by taking advantage of search engines functions. For example, some website designers will fill the article with keywords. Other designers will go a step further and hide keywords in the background of search engines so the search engine will place their information first.

3. ONLINE

Consumer preferences are shifting. In the last few years, we have seen an increasing number of people turning to shopping online. During the highest buying and selling time period for western companies (October through December) the number of people shopping online is now greater than the number of people purchasing products from a shop. A new generation of buyers is also arising: millennials. According to statistics, 74% of millennials will shop online for products before (or while) they are in a shop to find the best prices. What does this mean for your company? You can directly compete with brick-and-mortar shops for customer services no matter where your company is located.

4. CROSS PROMOTIONS

Operating in a silo is a phrase used to describe a company who acts alone in their marketing campaigns. Advertising costs and effects can be greatly diminished if companies partner with organizations who offer similar products. Cross-promotions is the process which companies group together and share the costs of an adverting. There is great potential with this type of marketing. For example, if your company sells baby beds and another company sells baby toys or food, imagine how many more customers could be leads to your products or website if your products were advertised on your partner’s web-page. At the same time, other companies will group together to share the costs and profits of an advertising campaign. Thus, with cross promotions, we can see great potential for decreasing costs while increasing your reach.

5. MARKETING TO PHONE USERS

Most webpages are built and designed to appeal to desktop users. However, studies have found that this year, for the first time, the number of people making purchases from their phones was actually greater than the number of people purchasing by PC. The future of marketing is mobile. It is estimated that on average, companies waste millions each year creating advertisements and websites that appeal to mobile users. Instead of building a web page that appeals to PC audiences, it is recommended you now prioritize your website to appeal to mobile users.

6. DIRECT RESPONSE ADVERTISING

This type of marketing encourages people to sign up for company newsletter or create an account in exchange for an offer. This type of advertising offers your viewer something free, a discount, a copy of a company’s business report, or a special service. This type of advertising can create lists of contact information your company can used by your marketing team to offer products or information later on.

5 Key FAQs (And 5 Good Answers) About Health Care Marketing

Almost everyone in the United States will see a doctor at some point in his or her life. The established fact is that all people need healthcare. In today’s society, health care marketing plays a vital role for all health professionals, as the medical and dental industry remains a competitive field. If you maintain a practice or provide any type of health care services, you may have questions regarding your marketability. Take a look at some of the following frequently asked questions and some even better answers:

1. What is Health Care Marketing?

Health care marketing is very similar to other fields of marketing, branding, research and advertising. Yet, it is unique in that it contains elements of public health information, specific research as to health matters, and health communication. Those who work in health care marketing often practice techniques of integrating standard methods of marketing with science-based strategies of research and health information. Many refer to this as the marketing mix, as it draws from many disciplines to inform, educate, and appeal to the public.

2. Why does it matter?

It is no secret that health care covers not only a very diverse array of services, but is also quite competitive. Most aspects require some form of marketing, including: dental practices, general medicine offices, and large corporations of hospitals, non-profit sectors and research firms. Effective marketing strategies primarily include branding. A great brand tells the public what your business or discipline is and why it is important.

Health matters to everyone, and patients need to know what to expect and why they should choose a certain service. Many professionals make the mistake of ignoring branding, as they feel they are immune to economic recessions. However, research shows that patients choose practices with great branding practices.

3. What is a best patient?

In marketing, not everyone is going to be the perfect customer for a business. For every product on the market, there is an ideal audience. Outdated methods of advertising practice a “pray and spray” methodology of targeting a consumer base. Now, research has shown that narrowing your customer base to those more likely to purchase or participate in your product or offering is much more effective than targeting an entire population randomly. This person most likely to engage in your business is called the best customer. For the health care industry, the best customer is known as the best patient.

4. Is a marketing firm important for the medical field?

It can be an overwhelming process, determining your best patient and creating a brand for your services. Most health care professionals want to focus on providing the best care or the best research possible to the public. But to maintain the resources to do so, one must have a successful and thriving practice to continue one’s work. That is where a great marketing firm can come into play. Marketing firms have the knowledge and ability to identify your best patient. A knowledgeable branding company will realize what an effective ad campaign will look like and will give you the tools to reach your target audience, helping you to continue to best serve your patients.

5. What does a successful marketing campaign look like?

Efficient marketing strategies will look a little differently for different doctors, hospitals, practices and firms. A good marketing company will help you recognize your strengths in the market place and will communicate those strengths to your best patient. Ideas that turn into compelling content are key to reaching your ideal audience with a trust-worthy branding message.

Article Source: http://EzineArticles.com/9367647

Make Your Business Stand Out With the 5 P’s of Marketing

How can you make your services/products stand apart from your competitors? Competition is tough, customer loyalty is not what it once was, and the price of products continues to rise. Differentiating your products can be a challenge. Let’s look at how your business can differentiate your products to increase the chances that your target market will choose your product.

Although a familiar concept in the business world, the 5 P’s of marketing (product, place, price, promotion, people) is a highly effective method of differentiating your product. The answer for how to differentiate your product can be found in any of the 5 P’s of marketing.

PRODUCT/SERVICE DIFFERENTIATION can come in many various forms. Companies can offer decreased prices, higher quality products, special services, or different product sizes (which can make price comparison more difficult).

**Decreasing prices by sourcing products from overseas is perhaps the most common method of decreasing your product price. Product quality has seen great improvements in developing countries and the potential for importing quality, low cost products is greater now than it ever has been. Although some are still wary of purchasing products from a company they don’t know, many business women and men have found that purchasing products through b2b platform businesses allow them to avoid wholesalers.

**Special Services options are only limited to the specialties and imagination of the people in your company. Free shipping, customer services, or specialized customer advice are common services companies can offer. Online newsletters are also an effective way to give your target audience advice while still educating them about your company.

**Different product sizes and colors can also be a very attractive feature. Many groups of customers appreciate products that are different and are attracted to products that help display their special characteristics. A check with your supplier may surprise you at the various product styles and colors they can produce. (As a note, asking your supplier about various product colors offered can be cheaper than asking for different sizes. Different size products may mean a change or a different assembly line method.)

PLACE DIFFERENTIATION can include making your product available in more locations, for longer hours at a time, or over the Internet. Place differentiating in marketing – how your company’s brand name is marketed and seen by audiences – has also recently seen significant shifts. As many companies realize the disdain most people have of traditional marketing strategies, they have sought new ways to educate people about their brands. Content marketing (embedding information in interesting publication) and Entertainment marketing (placing your brand name within various entertainment products) can be a more subtle and acceptable to audiences.

PRICE DIFFERENTIATION can be difficult as many customers can now go “price shopping” even when they are in the actual store making purchases. But setting the list price of a product is only one of means of price advertising. Offering various payment methods to preferred or various groups of customers or offering decreased/free shipping can draw people to your products.

PROMOTION DIFFERENTIATION, as seen above, has taken a turn recently as consumers normally turn a blind eye to most advertisements. Subtle has become the new advertising scheme as most advertisements are rejected by consumers. How can you make your advertisements seem helpful to customers? Infographics are gaining in popularity as the information looks and is useful and educational to consumers. Through infographics, companies are able to offer some helpful information to customers while still educating customers about their product/services. Other companies have acknowledged the number of hours customers spend on various social networks and have turned to accessing customers through popular social networking sites.

PEOPLE DIFFERENTIATION can come in several forms. Online or brick-and-mortar businesses can put qualified, educated, and caring people in charge of assisting customers. Many customers are attracted to businesses who offer service representatives who care. People differentiation can also include the groups you are marketing your product to. Marketing to smaller more interested groups of customers can allow you to better personalize your marketing attempt and can save your marketing budget time, money, and effort.

There is a need for your company’s product on the market. However, many times, the need your product fulfills is not obvious to consumers. Educating your customers how your product/service can fulfill their needs and make their lives better can increase the chances they will purchase the product. But effectively educating your customers and attracting them to your product through common advertising types used in the past may be partially ineffective. Marketing creativity and knowledge about your

7 Skills You Need to Be Your Own Best Marketing Expert

If you’re thinking that paying for a marketing consultant or a topnotch copywriter is too much of an expense for you, then let me tell you that you’ve just limited your ability to grow – financially, emotionally, and abundantly – in every area of your life.

You realise, one area of life absolutely has knock-on effect in every other area of your life.

However, if you really want to grow in every area of your life, using your business as the launch pad, but paying someone else to help elevate your life is troubling to you, then, you need to be in the driving seat yourself. You see, left to the limited nature of our own thinking, it leads us towards a life of sheer mediocrity. Harnessing the power of others who are more skilled in particular areas that we are not, is the sort of entrepreneurial thinking that creates astonishing lives.

So, what should you do if you want to be a skillful marketer? If you want to gain such expert status that those who know you won’t recognise the breakthrough difference in you and what you are capable of doing? Well, here are 7 key factors that will help you climb out of the ranks of the mediocre marketers, and into those of the magnificent. And, here they are:

1. Accepting internally that you CAN and WILL be a master marketer!

Quite honestly, this intangible skill is the all important foundation that’ll set the tone for what you think you can or cannot achieve. Once you internalise the fact that everyone you consider a great marketer or copywriter didn’t get to be that way without some sort of internal struggle, some sort of obstacle, or some sort of ‘failure’. In other words; they didn’t just arrive. What you tell yourself is true about what you can do is true! Go with the attitude that says, “If they’ve done it, so can I!” And believe it with all your might.

2. Be willing to throw away most of what you know and all that you’ve been formally taught about marketing.

We all have a head full of stuff that we’ve not challenged or reasoned. We’ve not taken the necessary strides to ask such simple questions like, “How did that get in my head?”, “How do I know that’s true?”, or “How come I’ve accepted it as truth when I haven’t proved it to myself?” I mean, it’s very easy to let it go without thinking too much about it. But you see, whatever we have up there in the mental department is helping shape whatever we think, do, and believe. And when it comes to marketing, advertising and business building, there’s a lot of bogus information out there delivered by people who have no right, no credentials and no proof of what they’re saying, works. Steer clear from those whom you’ve got no real connection with. Stick with those who’ve a proven track record and who walk their talk. Do your utmost to bypass those ‘pop up’ gurus, those who are itching for you to part with your cash for some worthless, hyped-up product.

3. Understanding that the main asset in your business is the customer.

There’s a number of vital assets existing in every business: products, staff, tax, manufacturing, SEO, web design, direct mail, software technology, you name it, they’re all uniquely vital. However, the one real asset that is the granddaddy of them all: the customer. You see, each customer isn’t worth a mere ‘one-off transaction’. When you take in account the referral, residual, and lifetime value of a customer, you’ll realise that each customer is indeed worth a tiny fortune. Can you now see how vital it is to ensure that your business is stocked with the type of customer who’ll be a valuable asset not only for today, but for many many weeks and years to come?

4. Knowing that most competitors aren’t savvy marketers at all.

Have you heard the saying, “In the land of the blind, the one eyed man is king”? Well, it applies beautifully in most business categories or industries you can name. But what does it mean? Well, it means that most business owners, professional practices, online entrepreneurs, are pretty lost when it comes to really marketing their enterprise for maximum profit. You see, they’re all going about it the wrong way around. They see someone else who seems successful, and they copy it. They see big company advertising and brand building campaigns, and they try to copy that too. In a nutshell, most are marketing blind. They’ve no real clue what they are doing.

However, with the information you now possess, you’ll at least be going in with one eye open! Even if you master one or two direct response business building tips or strategies, that’s more than enough to clout your competitors silly. Imagine though, once you’re able to add one extra strategy or a money-making business building concept each and every month? Let me tell you that you won’t believe the difference in profit, excitement, and control that you’ll experience.

5. Using only Direct Response Advertising Methods

Traditional advertising is all about image, brand building and creating a warm and fuzzy feel to products and services. It’s not bad to do that. However, if you’re a shoestring entrepreneur, if you’re just venturing out, if it’s a choice between getting money in the door, in your inbox, or in your post box today rather than hanging on for a long term association you hope your prospects will make, then Direct Response Advertising is the way to go. Anyway, what does ‘direct response’ mean? It’s simply asking the people you wish to influence for a response to your advertising. It’s that simple. And it’s hard to understand why all business owners aren’t using this most obvious and results-oriented form of advertising and marketing. Whether we’re talking about a response to a message from your website, business card, brochure, email, salesletter, audio, video or podcast message, or anything in between, asking for a response is what will lead to dialogue, to influence, to communication, and to sales!

6. Understand that Applied Marketing has more merit than a shelf full of awards

Marketing is active, progressive, and a momentum-based skill. It’s no good if the information, ideas, thoughts and strategies remain unemployed on your desktop, on your shelf, or in the imaginings of your mind. Results-based marketing is all about action. Wherever it is you pick up your marketing instruction from [see no.4 above], it needs to flow from thought to practical application. Whether a document, a video presentation, attending a seminar, an article, a book, a recommended resource, whatever it is, it then needs to be translated into a practical, forward moving action plan for implementation.

7. Be locked in to a continual source of people, information, resources.

It’s comforting knowing there will come a time when you can say that you’ve mastered a particular skill or have acquired a deep knowledge base about something. And, when we’re talking about marketing, it’s even more of a thrill to know that the acquired mastery of it can help turn on the wealth taps in our own business. However, as with anything worthwhile in life, mastery is an ongoing process. And, if the constant flow of information, resources, people and the other elements that feed your marketing mind dry up, you can bet that the profits you joyfully banked at an earlier time will somewhat only trickle in. To be at the forefront of your marketing game, you need to be constantly plugged in to the knowledge base that will keep you on track, motivated, and in the money!

Article Source: http://EzineArticles.com/9366111